What people are saying about SuperScreen...

Success Story: Retail Promotion: Castle Rock, CO, Summer 2004

Starlight Summer Movie Series

Hosted by: City of Castle Rock Merchants' Association
Three movies, held on the third Saturday of each summer month; beginning at 6:45 pm with closing of the downtown streets for bands, strolling entertainment and concessions; movie at sun down, approximately 8:30 pm . The local fire station was alternate location for rain.

Goals:

• To attract citizens to downtown Castle Rock to explore its many merchants
• To offer a quality family event for all ages
• To attract sponsorship to offset costs

Promotions and Marketing:
Joint effort between merchants, Chamber, town; Castle Rock invested $5000 and support of their corporate communications department to help with publicity and materials design. Promotions included: store signage and posters; outdoor banners - over the main street and next to interstate and write ups in the monthly town newsletter. 3.5 x 8" 1-color flyers distributed by a few local merchants (top of pizza box) generated large # of impressions - Thousands of pizzas were distributed during the 10 week time frame.

Sponsors received banner signage on SuperScreen proportional to their sponsorship level. Sponsors also received PowerPoint logo visuals projected on SuperScreen prior to the movie.

Castle Rock also donated police and emergency service and a local trash hauler traded out ad space for free service.

Attendance: Word-of-mouth quickly grew attendance from hundreds to over 1,000; 500 first movie; 800 second movie; over 1000 third movie

Revenue: Food and beverage booths; sponsorships

Notes: Even with Colorado skies that threatened rain, the citizens of Castle Rock came out in mass to enjoy the first summer of Movies Under the Stars. The Merchants Association is now looking for a bigger venue for next summer's summer movie series!

Success Story: Film Festival: Whatcom Film Festival Summer 2004

The Traveling Pickford Cinema Show

Hosted by: Whatcom Film Festival
Five movies of a summer series of eleven total movies were shown on the amazing SuperScreen at a beautiful location near the bay. This successful six-year-old festival enjoyed the freedom of expanding their capacity beyond the walls of their indoor theater and going to spaces that best serve their guests.

Goals:

• To fulfill their mission of showcasing many styles of films and maximizing exposure to many guests
• To expand the opportunity to have more guests in a beautiful setting
• To have the future flexibility to use the screen to serve other parts of their mission and take film to other targeted audiences

Promotions and Marketing: print; web site; e-mail
Whatcom used a photo from the SuperScreen library to show the SUPER size of SuperScreen and communicate the event dates and locations. For 2005, Whatcom has their own library of photos from their successful 2004 events for use in promotions and marketing.

Attendance: 500 - 700 per movie depending on the title

Revenue: Food and beverages are sold by Whatcom; sponsorships (will be expanded in 2005)

Notes: Whatcom has a mission to showcase film of many genre, and SuperScreen gives them the WOW to attract audiences to their extra special events. Recently local organizations have called to rent the screen, which will be another source of revenue back the film festival.

Producer quote: "the first season we were figuring out SuperScreen and its possibilities. For 2005, we are ready to expand the sponsorship opportunities and explore rental income." comments Alice Clark, Executive Director .

Success Story: Community Awareness: AIDS Walk, Denver CO

SuperScreen serves as SUPER billboard for 2004 AIDS Walk Event

Hosted by: Colorado AIDS Project

Goals:

• To provide a backstage backdrop outdoors without using a metal structure scaffolding system
• Provide huge visibility for sponsors and post the day's schedule on side banners
• Provide a large sign for the Start /Finish line with sponsor identification

Promotions and Marketing:
Aidswalk was able to give additional media and spectator visibility to its brand and major sponsors

Attendance: 8,000 participants and 800 volunteers

Notes: In addition to the SuperScreen daytime rental, Fastlane also provided all technical services including audio, generators and power distribution and HMI lighting.

Success Story: Spring Fling/Fall Welcome Week Outdoor Movies

Hosted by: Johnson & Wales University Student Activities Office

Goals:

• Create a fun welcome activity for students
• Host it by the Activities Office and position that office as a source for fun and great programs
• Create positive energy and feedback from attendees

Promotions and Marketing:
Movie posters; campus internal TV network; e-mail notices to students

Attendance: 100 - 150 per movie on average

Revenue: The event was free to faculty and staff as entertainment and welcome programming.

Producer Quote: "Our students love SuperScreen! It has been the highlight of the Spring Fling and Fall Welcome Week. The staff is friendly and well-prepared. And SuperScreen movies are exciting, different and a great opportunity to use our beautiful campus outdoor space." Nicole Sands, Johnson & Wales University